Before we assumed who our audience is going to be, the three of us sat and made a check list with the characteristics of the people who are most likely to watch our film.
1. Who are the viewers we will be addressing?
Girls and Boys
2. What age group?
15 - 25
3. Are they male, female, or both?
Both
4. What educational background?
They all go to English medium schools, have information about sports, they must all see sports in their school.
5. What socioeconomic status?
Teenagers who come from Lower-middle class to upper-higher class.
6. What values, prejudices, assumptions do they have about life?
(To have a larger audience we decided that) They can be mentally healthy and happy people, depressed, courageous, ambitious, the film can be watched by people who like sports and play some kind of sport and the people who do not.
7. Where do our viewers stand on the issue we are showing about?
They can be positive, negative or have no idea about sports or the problems that girls face while playing a sport. The film is not that technical based.
8. Do they know anything about it?
They should know something at least. Most of the teenagers do know what squash is.
9. If so, how might they have learned about it?
Through media, school, someone in the family, social circle etc.
10. Is there anything we have in common with our viewers on the issue?
Our viewers are going to be of our age group, hence we understand what people of our age group go through in our society especially girls. We are enthusiastic about making a film on a girl who plays squash in a country like Pakistan, we think our viewers would be enthusiastic too since a game like Squash has never been brought up before in any film industry on large scale.
11. How do we want our viewers to view the issue?
We want them to view it positively as we want the film to encourage people towards squash positively.
12. If they are hostile to our view, can we persuade them to see the issue our way?
Yes we can, through an excellent direction and storyline.
While researching we came across a website which included many helpful guidelines to conduct an audience research. at the end of the web-page we found a couple of questions and we though we should answer them to evaluate ho much we know about our audience. Some questions we may have not answered.
1. How large is the audience - both as an average, and as the reach (number of different people)?
Since our move is main stream therefore we are targeting mass audience mainly including teenagers and adolescents for our movie
2. What kind of people make up the audience? How do they differ from the whole population - e.g. in terms of age group, sex, occupation, etc?
Our audience for the survey was made up of students between the age group of 15-30. There were more girls than boys. There were very few people in the age group of 20-30 who were teachers.
3. Where is your audience? In each part of your coverage area, what percentage of the population are members of your audience?
We have targeted teenagers in Pakistan and the survey we conducted was in our school where 80% of our target audience is found. Our potential watchers will be in such schools and homes in Pakistan
6. What type of content (e.g. radio and TV programs, newspaper articles) interests your audience most - and least?
The audience wanted something different and witty and they did not want to see any stereotypical theme of distress and problems like those shown in many teenage movie
7. What styles of presentation do your audience prefer, and what styles do they dislike?
Our audience preferred more attention grabbing graphics, music and different varienty of shots. They wanted a trailer that was more fast paced.
8. Which activities, attitudes, and other effects do your publications cause among your audience?
Our previous movie made in AS gave a positive response from the audience as it also represented a teenager. However it was thought to be more slow paced and dull.
9. How will your audience react to a new kind of program or article that you might introduce?
Our audience showed a positive response to the survey we conducted and also in the focus group, they liked the trailers of the similar genre as our movie shown to them.
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